What makes a gourmet experience truly special? Is it the chance to learn new cookery skills? The simple pleasures of sampling a menu that creates culinary magic? The opportunity to watch pioneering food producers hone their craft? Or perhaps it’s the once-in-a-lifetime memories and the wealth of inspiration you’ll take home with you?

James Day has made it his mission to answer this question. For over 25 years, he’s immersed himself in the hospitality industry, both as a consumer and a promotor. As a passionate gourmand, James has been at the cutting edge of the culinary world, from marketing Michelin-accredited chefs to nurturing the nation’s most innovative food brands. A deep appreciation for British seasonal produce and excellent hospitality have inspired James to create an entirely new genre of gift experience, known as ‘GourmetXperiences’ (c)  British focused experiences that truly celebrate the very best that the UK’s artisan and independent food scene has to offer.


The ‘Greatest British Co.’ is a pioneering gourmet lifestyle network which celebrates and promotes outstanding food and drink experiences, and makes them available to purchase directly via its consumer-focussed network, and dedicated website Gourmet Experiences. Founded by food writer, reviewer, marketer and author James Day, who created the business to help support hospitality operators who each have a unique story to tell, become more engaged with gourmet-lifestyle seeking food lovers to explore and engage with Britain’s rich variety of chefs, cookery schools and artisan producers, many of whom are right on their doorstep.

For over 25 years, James has been involved in the hospitality industry, both as a promoter and a consumer.

From marketing Michelin-accredited chefs and attending National Awards ceremonies to interviewing some of the finest culinary masters of Britain and nurturing some of the nation’s most innovative chefs from pop-ups to award winners, he brings a wealth of industry experience.

In recent years, the Greatest British Co. team have supported a new generation of grass-roots chefs, cookery schools and producers, and share their passion for fresh British produce and warm hospitality inspired James to create a whole new genre of experiential gift celebrating the best of British dining.

Greatest British Co. has been built around a deep respect for sustainability, seasonality and service of the highest standards, and these core values underpin all the products and services on offer throughout our network.

Through Greatest British, James and his team are launching a new campaign to seek out the country’s 100 best chefs, cookery schools and independent artisan food producers. Launched on Mid-Summers day, June 21st,  the search begins and the final results will be shared on the Gourmet-experiences.co.uk website during British Food Fortnight, which runs from 21st September to 6th October 2019.
James is seeking out exceptional English wine producers, artisan distilleries and breweries, pioneering cookery schools, boundary-breaking chefs at Michelin-accredited restaurants, and hotels which have a strong focus on food and drink – all celebrating seasonality, sustainability and exceptional hospitality.

‘GourmetXperiences’: Immersive Gourmet-lifestyle gifts, celebrating seasonality, sustainability and exceptional British hospitality.  Each provided by accredited Chefs, Hospitality Venues, Cookery Schools and Producers. 

To be eligible, experience providers must be independent, environmentally aware promoting sustainability, focussed on sourcing British seasonal produce and either industry-accredited or recognised for excellence.

Each of these “100 GREATEST BRITISH GourmetXperiences” will then be available for consumers to purchase directly through this dedicated Gourmet Experiences website, either as a unique experience for themselves or as a wonderful gift for friends, colleagues or loved ones.

“A memorable, food-led experience is peppered with so many things – where the ingredients are from, how they’re prepared, the ambience of your environment, the people you’re enjoying it with. These are the things that create the experiences we remember,” says James.

“Since I entered the British hospitality industry, there’s been nothing short of a food revolution – with chefs more focussed than ever on local produce, seasonal ingredients and excellent hospitality – and Britain has finally taken its’ place on the global culinary map.

“While the industry has faced challenges around of rising costs and stay-at-home-diners, there’s now a tremendous opportunity to provide more value to consumers who want something more from their hotel stays and dining out experiences.

“They want the kind of memorable experiences that last a lifetime, so by pushing the boundaries of what restaurants, cookery schools, food producers and venues normally offer, we can provide the industry with a sustainable way to attract and maintain guest loyalty – as well as providing unique gourmet experiences directly to consumers.”

Consumers wishing to register to hear about the “100 GREATEST BRITISH GourmetXperiences” as they’re compiled can register with our lifestyle club for free, with some tasty benefits below.
Join our GREATESTBRITISH.club to hear more about GourmetXperiences, British breaks and Cookery School experiences here

Nominate your own favourite Greatest British Gourmet experience.
Share your favourite gourmet experience you may have enjoyed in the UK by completing our contact us form, detailing what is is, where and what made it extra special. We will approach the provider and invite them to participate. You could win a prize of a ‘GREATEST BRITISH GourmetXperience’. Nominate here

Potential experience providers and venues: Find out how you can participate more at our supporting trade members website  www.greatestbritish.org